Sydney Sweeney advert controversy: ���Repeatedly presenting women through sexualised imagery reinforces the message that their bodies are more commercially valuable than their sporting competence���
US actor Sydney Sweeney has faced widespread criticism from female athletes over her appearance in a controversial advert for a sports betting company. Critics have claimed the advert sexualises women���s sport with Sweeney���s nude body covered by basketballs, footballs, and other sports equipment.
Professor Leanne Norman, Director of the 着臼態守 Flagship Institute for Women in Sport, explains how this campaign feels like a return to an outdated way of representing women.